Milk Trading Solutions

Innovations in the Food & Drink Sector

Innovation and why it’s the customer who will decide.

Too often someone’s cost-saving idea is dressed up as an ‘innovation’. Examples include supermarket cost cutting exercises and my personal favourite is a pallet dumped on the floor for customers to pick product from described as a ‘floor-based sales unit’.

Innovation is serious. It costs money. It causes waste and the loss of time but provided the lessons are leaned then it can be important for future security. If you read some of the business books then the product lifecycle, sigma curves and re-invention of business is fundamental to ensuring a successful future.

These days we see innovation as being primarily tech-driven. New apps, bots and AI that mean our days are made easier (assuming you manage to get the tech to work).

If however, the primary purpose of innovation is to deliver a consumer, or a customer benefit, then we are back to the fundamentals of marketing. 'Anticipating and meeting customer needs’ requires the human touch. Yes, you can get a device or algorithm to assist in collecting the data that tells you what you were hoping to anticipate but it still requires judgement and expertise to deliver a customer benefit. aims to combine the two. Anticipating that many companies are looking for new processing and packing facilities to deliver their products, helps match the requirements of those companies with capacity who, for whatever reason, do not have time to seek out those opportunities. We think that is an innovation and given the number of companies we have helped, they do too.

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